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<\/h4>\nThe Santini\u2019s brand is well-known in the cycling world but all our readers may not know the interesting story behind the beginning of this adventure that started in the 60 \u2018s. Could you tell us how it all began ?<\/strong> Santini\u2019s brand was born in Italy but it quickly sponsored professional french teams as well. Could you tell us a bit more ?<\/strong> Why sponsoring professionnal team is so important for Santini ?<\/strong> You are still producing everything in Italy. How do you manage to do that ? How many people work for Santini today ?<\/strong> Carbon\u00ae technology, Epic\u00ae, Bio-ceramic, Auquazero.. It\u2019s not just about clothing, it\u2019s also technology . Isn\u2019t it ?<\/strong> You have a close relationship with Greenedge. Could you tell us why ?<\/strong> What other cycling team do you sponsor ?<\/strong> Was 2012 a good year for all these teams ?<\/strong> Cadel Evans, Bernard Hinault, Marco Pantani have worn wear Santini\u2019s outfit. Who are the famous riders wearing Santini\u2019s in 2012 ?<\/strong> Are Santini\u2019s outfit only for Pros ?\u00a0 Why an amateur should also take a closer look at Santini\u2019s product ?<\/strong> So you do only Cycling outfit ?<\/strong> Where can we buy Santini\u2019s products ?<\/strong> What are the difference between dealers ? Do we find the same product in what you call an Official Distributor, Premium Dealer, Authorised Dealer ?<\/strong> You have a \u00ab\u00a0Create you design\u00a0\u00bb tool on your website, could you tell us more about it ?<\/strong> If we go on holidays in Italy, can we pop in Santini\u2019s to visit ?<\/strong> Thank you Paola !<\/strong> Ci vediamo !<\/strong><\/p>\n
\nMy dad started the company in 1965 by chance. He was a passionate cyclist and rode with great riders\u00a0 like Felice Gimondi and Gianni Motta when he was a child. Unfortunately he was not talented enough and decided to use his passion for this sport in a different way. His sisters had a knitting laboratory. He joined and everything started from there.<\/p>\n
\nMy dad had a vision that was very ahead of times in the \u201870s. He wanted to export the made in Italy, the quality of the products made in our country. The design and innovation. France was the first step as , at the time, it was the biggest country for cycling.\u00a0 He set up a distribution company called Santini France (that still exists today) and started getting contacts for sponsoring teams in France. The rest, as they say, is history.<\/p>\n
\nTwo main reasons. 1. Brand Image 2. The riders feedbacks. We have a close relationships with our riders and they always test our products (also the ones that are destined to the public) and give us feedback. They are the best testers. And many times the ideas for new products come from them.<\/p>\n
\nAround 80 people between production and offices. We are still producing in Italy because we started here and we owe a lot to our community. Some of our employees have been working for us for 40 years. It\u2019s a family now. How can you tell your family you are going to abandon them because you have found a more efficient and cheaper option? It\u2019s not our style. Plus, we couldn\u2019t\u00a0 have\u00a0 the same control on the production of every single product if we had to produce in china. And also, we couldn\u2019t provide the same service to our clients.<\/p>\n
\nIt\u2019s all about technology. Cycling is the sport where the technology of the gear is most important. Cycling clothing have changed completely. We passed from wool to Carbon, Silver, Bioceramic and many others. We are always looking for the next technology. It is one of our values. Innovation. Always.<\/p>\n![\"\"](\"https:\/\/www.au-primerose-hotel.fr\/wp-content\/uploads\/2024\/03\/gustav.jpg\")
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\nBecause of our long relationship with Australian cycling. We have been sponsoring the Australian national team since 2004 and we are sponsor of the Tdu. Australian cycling grew up with Santini clothing. And we are very proud. They are extremely demanding but they give a lot back too. Many suggestions and feedbacks come from our Australian riders.<\/p>\n![\"\"](\"https:\/\/www.au-primerose-hotel.fr\/wp-content\/uploads\/2024\/03\/greenedge.jpg\")
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\nVacansoleil-DCM, Katusha, Androni Giocattoli<\/p>\n![\"\"](\"https:\/\/www.au-primerose-hotel.fr\/wp-content\/uploads\/2024\/03\/vancansoleil.jpg\")
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\nOh yes. We had 3 Santini jerseys on the podium of the Giro. We were very proud.<\/p>\n
\nRodriguez, Goss, Gerrans, Hoogerland, De Gendt, and many others.<\/p>\n
\nSantini clothing is for everyone who likes cycling. We have something for everyone. The first time rider and the bike addict. Sometimes people start with our basic products, they grow up loving the bike and end up wearing super technical garments!<\/p>\n![\"\"](\"https:\/\/www.au-primerose-hotel.fr\/wp-content\/uploads\/2024\/03\/australie.jpg\")
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\nNO, we started doing triathlon clothing as well. And We have also a custom range for running. Cycling still remains our focus though.<\/p>\n
\nIn many cycling shops and online. On our website there is a list of the best shops in France that sell Santini https:\/\/www.santinisms.it\/dealers.aspx<\/p>\n
\nThe Distributor sells to dealers\/shops so not to the final consumer. The difference between a premium and an authorized dealer is that the premium has a bigger selection of Santini products.<\/p>\n
\nIt\u2019s mainly a game to play with .For our custom clothing range\u00a0 we offer a free design service. We have 4 qualified designers that work every day on hundreds of designs. The Create Your Design tool is just to demonstrate how many things you can do with the design of a jersey.<\/p>\n
\nOf course! Just let us know in advance as we have a lot of people visiting during the year<\/p>\n